You Rang.....?
- sarahogburncc
- May 16
- 2 min read
By Sid Chadwick, Chadwick Consulting, Inc. – 05/16/2025
Published in American Printer : “Blueprint for Stronger Sales Teams: Sid's latest column tackles the challenges of sales today—finding skilled reps, reducing buyer turnover, and keeping customers engaged. Read Sid's insights to help your company stay competitive.”
“How wonderful it is that nobody needs to wait a single moment before starting to improve the world.”……………Anne Frank
INTRODUCTION:
When I sent a treasured Midwestern client his requested Sample Curriculum – to our recently developed: Three Month - Inside Sales Rep/CSR Training Program…. his next day response was,
“May I send two students….?”
Market Background and Changing Conditions include:
Frequency of requests for “Experienced Sales Reps to hire” – is increasing.
Buyer Turnover, a major cause of customer attrition, is increasing…!
Buyers are less tolerant of unprepared Prospective Supplier Reps…!
A generation of experienced, legacy Sales Reps are retiring. Not replacing them – early – can be fatal.
Inexperienced, untrained Inside or Outside Sales Reps – can quietly create a slow-moving, expensive, unintended disaster – for the Supplier.
Faced with increasing risk from Tariffs, Buyers have less support, and less time – to bring-in new Suppliers.
Legacy industries, like banking, are drowning skilled employees under “unpublished, illegal work loads”…!(The Wall Street Journal)
Few organizations in our great industry have written procedures and formal training, especially for new “Customer contact” employees – and “Employee Turnover” – shows it.
SUMMARY:
Most of the Databases we introdu
ce to students, and teach to use – enthusiastically – successfully – for gaining new business and new Customers – are available at a good, Central Library.
When were you, or your associates – last in your Central Library, talking to a Research Librarian – and setting-up instruction times…..?
If you ask, “What will be different two and three years from now – for successful companies in our great industry…?.... These issues ought to be on your check list….. to follow-up….!
“You’ve just got to go up there with confidence, no matter what.”……Aaron Judge, NY Yankees Slugger, The Wall Street Journal
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