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Published articles


Does Everyone Have a Clear Objective - That Serves the Team's Mission...?
By Sid Chadwick, Chadwick Consulting, Inc. – 10/01/2026 Published in American Printer : “It’s surprising what happens when inside reps get real training and clear objectives. Dormant accounts wake up, sales jump, and leaders rethink what’s possible. This story walks through the wins, the courage, and the shift that’s changing how teams grow.” We have produced “a few” Top Performing Students from our 15-Week Sales Academy….now in our 7th Class. Yesterday, one of the earlies
sarahogburncc
7 days ago2 min read


Have Companies Taught Their New Reps – The Wrong Objectives….?
By Sid Chadwick, Chadwick Consulting, Inc. – 09/25/2026 “Just get the correct job specs, get those specs to our Estimator, and then our price to the Buyer – 1st – don’t worry about the other job-related issues at the Customer…” Instructions to a Company’s New Outside Sales Reps INTRODUCTION: We disagree with those instructions….and Sr. Production Mgmt. at that company – also disagrees…! Sr. Production Mgmt.’s unsolicited private opinion: “We too often give away a lot o
sarahogburncc
Sep 252 min read


A Creeping Cancer - "Lack of Business Development Leadership & Accountability"
By Sid Chadwick, Chadwick Consulting, Inc. – 09/17/2026Published in American Printer : “Sid's article makes a simple point: print companies aren't failing because they lack talent, they're slipping because leadership isn't driving real business development. His message on accountability and engagement is the wake‑up call many shops need.” INTRODUCTION: Last weekend’s The Wall Street Journal carried a riveting front page article titled, “Mississippi Fixed Its Schools, Her
sarahogburncc
Sep 172 min read


What Else Has an ROI Over 1000% in Less Than 6 Months...?
By Sid Chadwick, Chadwick Consulting, Inc. – 08/06/2026 Believe it or not – some Owners and Reps prefer comfort – over increased cash….! We invite our Top Student Graduates – to return to our next Inside Sales Academy Classes – to personally give 15-20 minute Testimonials – of what they are accomplishing – for their companies…and their careers….! A few recent impromptu comments: “With the one exception of July, since March, I’m averaging about $150,000 of new business
sarahogburncc
Sep 112 min read


The Wrong Target...Is Too Often...Used
By Sid Chadwick, Chadwick Consulting, Inc. – 09/03/2026 Published in American Printer : “Many suppliers don’t realize their value to key customers is shifting until revenue drops. Sid's article breaks down the signals they’re missing and what to fix now.” INTRODUCTION We spend a good bit of time in our “Inside Sales Academy” – understanding – what Differentiation is, and is not. For example, it’s important to understand that what is valuable to your current customers – need
sarahogburncc
Sep 33 min read


Good News is Hard to Hide...!
By Sid Chadwick, Chadwick Consulting, Inc. – 09/01/2026 Jack Cannon, a young beginning Outside Sales Rep from Professional Printers in Columbia, SC, SC’s largest independent printing company, thoughtfully wrote the following post on LinkedIn, including the name Jess MacCallum, one of Professional Printers owners. Outside Sales Reps increasingly represent 1/3 to 1/2 of our Class attendees. The process of developing Target, ideal customers for your organization nurturing t
sarahogburncc
Sep 11 min read


Inside Sales Academy: Who Excels...and...Who Should Not Attend
By Sid Chadwick, Chadwick Consulting, Inc. – 08/25/2026 We’ve learned a lot – this 1st 18 months of 15-Week Classes – about who should attend…and who should NOT attend. Our Best, Most Successful Students: Are not afraid of challenges. One CEO gave a student in our 1st Class a list of over 4,000 customers that had not bought in over two years – some in over 8 years. That student is averaging over $150,000/mo. – from 1st time renewed, previously lost customers. (Repeat orders a
sarahogburncc
Aug 252 min read


Don't Expect Your Association - To Tell the Lead Story
By Sid Chadwick, Chadwick Consulting, Inc. – 08/20/2026 Published in American Printer : “School leaders just made a national move that puts print back in the spotlight, and our associations stayed silent. Sid reveals why this turning point matters, what decades of research prove, and why your customers should be paying close attention.” Our Legacy News organizations, in my opinion – protected the Teachers Union. They also protected our great industry’s associations….by te
sarahogburncc
Aug 203 min read


Do You Feel The "Double Trouble" Coming.... Or.... Are You Still Playing... "The Waiting Game....?"
By Sid Chadwick, Chadwick Consulting, Inc. – 08/11/2026 “Your time is limited, so don’t waste it…Don’t let the noise of others’ opinions drown out your own inner voice…And most important, have the courage to follow your heart and intuition.”………………Steve Jobs INTRODUCTION: It should be hard to not listen to that inner voice – telling you: “We’re headed toward real Trouble…Are you listening…?” A great Client described today’s evolving business conditions, if you aren’t maki
sarahogburncc
Aug 113 min read
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