By Sid Chadwick, Chadwick Consulting, Inc. – 09/03/2026 Published in American Printer : “Many suppliers don’t realize their value to key customers is shifting until revenue drops. Sid's article breaks down the signals they’re missing and what to fix now.” INTRODUCTION We spend a good bit of time in our “Inside Sales Academy” – understanding – what Differentiation is, and is not. For example, it’s important to understand that what is valuable to your current customers – need

By Sid Chadwick, Chadwick Consulting, Inc. – 09/01/2026 Jack Cannon, a young beginning Outside Sales Rep from Professional Printers in Columbia, SC, SC’s largest independent printing company, thoughtfully wrote the following post on LinkedIn, including the name Jess MacCallum, one of Professional Printers owners. Outside Sales Reps increasingly represent 1/3 to 1/2 of our Class attendees. The process of developing Target, ideal customers for your organization nurturing t

By Sid Chadwick, Chadwick Consulting, Inc. – 08/25/2026 We’ve learned a lot – this 1st 18 months of 15-Week Classes – about who should attend…and who should NOT attend. Our Best, Most Successful Students: Are not afraid of challenges. One CEO gave a student in our 1st Class a list of over 4,000 customers that had not bought in over two years – some in over 8 years. That student is averaging over $150,000/mo. – from 1st time renewed, previously lost customers. (Repeat orders a

By Sid Chadwick, Chadwick Consulting, Inc. – 08/20/2026 Published in American Printer : “School leaders just made a national move that puts print back in the spotlight, and our associations stayed silent. Sid reveals why this turning point matters, what decades of research prove, and why your customers should be paying close attention.” Our Legacy News organizations, in my opinion – protected the Teachers Union. They also protected our great industry’s associations….by te

By Sid Chadwick, Chadwick Consulting, Inc. – 08/11/2026 “Your time is limited, so don’t waste it…Don’t let the noise of others’ opinions drown out your own inner voice…And most important, have the courage to follow your heart and intuition.”………………Steve Jobs INTRODUCTION: It should be hard to not listen to that inner voice – telling you: “We’re headed toward real Trouble…Are you listening…?” A great Client described today’s evolving business conditions, if you aren’t maki

By Sid Chadwick, Chadwick Consulting, Inc. – 08/06/2026 Published in American Printer : “Sid's article reveals the quiet revenue leak most leaders overlook: reps walking into major events unprepared. He reviews how a few disciplined habits can turn every show into a real pipeline.” “Keep showing up. Be diligent. Only 25 out of 100 people are your competition. The other 75% just quit.” ………Mort Drucker, Mad Magazine Artist You should not let your Newly Hired Reps – see th

By Sid Chadwick, Chadwick Consulting, Inc. – 08/03/2026 Our Classes – elevate our Students' expectations. Recently we started inviting "Live Testimonials" from previous graduates. And...you may also not be aware that we receive written Evaluations from each Student – at the end of each Class. Here are a few of their comments: Thank you for going through each point on the Customer and Market Buying Trends – I learned a lot... I believe the course and Internship will he

By Sid Chadwick, Chadwick Consulting, Inc. – 07/24/2026 As I recently read a series of Strategic Recommendations from a Consultant I have a high regard for, I noticed something significant seemed missing in the recommendations. While the recommendations for what needed attention seemed “Spot-On,” those recommendations did not always draw the inevitable line for the reader – for how each recommendation – would inevitably lead to increase revenues, margins, and value of th

By Sid Chadwick, Chadwick Consulting, Inc. – 07/17/2026 Talking to three Super-Star Academy Graduates this week – elevated my spirits. I had told them earlier that there’s an “Invisible Gun Going Off” most years –around July 4th. From that point, the drum-beat picks-up – both in sound – and rhythmic beat. “Don’t let-up…What you’ve been taught to do” – and “How you do it.” “Let your competitors wallow in their own depression – and lack of disciplined Training.” “You’ve