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Supplier Capabilities – Unknown… But Needed

By Sid Chadwick, Chadwick Consulting, Inc. – 11/19/2021 Published in American Printer


Only put off until tomorrow what you are willing to die having left undone”……Pablo Picasso


INTRODUCTION:

“Prosperity”…. is not by chance.


We are currently delivering Customer Survey results to an organization – that really needed a boost. From a highly credible source, their senior management had heard about our rare capabilities ….“to uncover the unknown”.


In the first 45 days after our initial discussions, they’ve received, “identified by current customer :

  • Over 20 offers of a Referral.

  • Well over 200 requests for additional Products and Services – Not Currently Purchased.

  • 9 Requests for Storage & Fulfillment.

  • 13 Requests to discuss a 2-3 Year Agreement (saving all parties significant costs, freeing-up time, and generating significant additional revenues).

  • 11 Requests to discuss “Consolidation of Suppliers”.


Survey returns are not yet completed – we have techniques and strategies for elevating responses…… I’m expecting another 50% of responses.


Their talented V. P. of Sales has committed to participate personally in every customer response follow-up.


SUMMARY:

Many of you may be covered-up… with weeks of backlog customer work.


But not everyone.


When we arrive in the 1st Quarter of 2022, with the Holiday Season over, and those outrageous shipping and storage charges from the West Coast become inescapable, our general economy at that point – appears to be facing a dreadfully dark shadow.

"I believe our commercial banks generally point us in the direction our economy is going. This week, our big commercial banks… took a turn, which may be temporary.... before a year-end rally….and maybe not."


So why did so many customer requests occur in response to our client’s Customer Survey?


Those customers didn’t know our client’s extensive capabilities. (They each only knew what they had been buying.)


What’s your plan…?


We become what we think about , most of the time, and that’s the strangest secret.”………………….Earl Nightingale

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