What If...?

sarahogburncc
Jun 25
3 min read

By: Sid Chadwick

"It always seems impossible – until it's done"……..Nelson Mandela

INTRODUCTION:

“I can’t support the 3-month Training Program you’ve created…! Why…? Because it’s not supported or promoted by a national association.”

Those words, from a treasured, long-term CEO client, were like a dagger in my heart.

They were also like a spark – that kindled a furnace – deep inside me.

After reflecting deeply re. where the Marketplace is headed with Buyers, I’d created a Business Development Training Program – for Inside Sales Reps/CSR’s – (with no substantive compromises), that included:

13 Weeks of 90 Minute Classes.
Homework Assignments – every week – requiring approximately 3-5 hours of personal reading and study.
Introduction and Training in 6-Public Databases – most students and their companies – didn’t know existed, or how to use.
Video Recordings – of every 90-Minute Class – forwarded to each student and his/her CEO/President – within 24 hours of every 90-Minute Class.
A comprehensive “written Class Evaluation” from each Student, required at the end of each 90-Minute Class.
Class Readings & Study Assignments – for next Class – sent 24 hrs. after each Class.
I was personally available to students re. Questions and Curriculum challenges or company opportunities – 24/7 and averaged almost one call a week from Class Students.
1st Class size was set at 7 Students, to ensure quality and personalization for each Student.
Framed and personalized “Certificate of Completion” – received by each student – by June 26th.

Our last Class in the 13 Week Curriculum – is June 25th.

At this moment, 4 CEO’s with Students – in this 1st Class – have requested seats for Students – in the next Class, starting-up August 13th. (Two of the four requests asked for TWO Student seats, not one.)

The August 13th Class will be set to have 9 Students, not 7, and the Curriculum costs are $75/Class for Students outside our CEO Peer Group (no increase – same as the 1st Class), $65 /Class/Student for Students from our CEO Peer Group.

SUMMARY – An Early Surprise:

The revered CEO who could not support our unique “Inside Sales Rep Training Program” – before it was launched, called me. Background includes that his company’s President, just before the 1st Class began, called me and asked to place a talented Student in the Class. (That CEO had been following our Curriculum, and Class Videos.) Three weeks before our last Class (which is this week), he called me personally – and asked, “Sid, can you reserve 2 seats in your 2nd Class, August 13th – for 2 Students from our company…?”…..I assured him two seats would be set aside for his company, and subsequently informed his President of the request.