The "Greatest Opportunity" Most Organizations Neglect - Out of Ignorance

By Sid Chadwick, Chadwick Consulting, Inc. – 05/21/2026

Published in American Printer : “Many organizations overlook a powerful advantage hiding in plain sight: the proven impact of print. Sid’s article introduces research your teams and customers may not have encountered, insights that elevate comprehension, retention, and results. A quick read that may change your perspective on print’s value.”

“The people who are crazy enough to think they can change the world are the ones who do.”…………………...Steve Jobs

INTRODUCTION: 

In our Inside Sales Academy, we introduce multiple published articles re. “the Superior Qualities of Print.”

Now, starting our 5th Class of 15 Weeks, we have yet to find a single Student who is aware of “The Value of Print” Research that we are sharing and discussing. Unlimited opportunities to use this invaluable information include sharing with: (a) fellow employees and Senior Management, and (b) their Target Prospects and Customers….!

(Sidebar: Talented graduates from our 1^st two Classes have already sold well over $250,000 of new business – in their 1^st month(s) as Inside and Outside Sales Reps…!)

What Research do most Reps, Senior Management, and Customers & Target Prospects not know…but should…?

Much of the following is but a small sampling of Research Studies collected and published by Eric Kube in March 2025 (which is but one of a dozen or so articles we share and discuss with our Students).

“Children with just one book at home are nearly twice as likely to meet literacy and numeracy standards as those without, regardless of income, education, or geography. Beyond developing basic literacy, physical books foster crucial parent-child interactions that build social-emotional and cognitive skills…..Children growing up with access to books complete an average of three additional years of education compared to those without….”

“Findings from a paper published in the Social Psychology of Education show that while the number of print books in a home strongly predicts academic achievement, the number of e-books shows no similar correlation.”

“This effect was comprehensively demonstrated in a 2024 meta-analysis… involving thousands of readers from elementary school through college. The findings show that individuals who read on screens reliably score lower on comprehension tests than their peers reading the same text in print….the benefits of reading depend at least in part on the reading medium itself.”

“Tzipi Horowitz-Kraus, an associate professor at the Technical Israel Institute of Technology and the Kennedy Krieger Institute at Johns Hopkins University, sought to uncover the neural reasons underlying the ‘screen inferiority effect’.”

“In one study, Horowitz-Kraus recruited 19 students ages 8 to 12 to undergo an MRI scan to assess connectivity to brain regions involved in language processing and cognition….She found that children who spent more time reading books have greater connections between brain regions involved in language processing and cognitive control.”

“As developmental neuroscientists, we are afraid that certain abilities – like attention, processing speed, and inhibitory control – will not develop as they should, Horowitz-Kraus told ‘The Epoch Times’.”

“Interestingly, these disparities in attention can be traced back to differences in reading strategies between digital and print text.”

SUMMARY:

Now imagine you are a publisher, and you want your investment in your publication to be read, remembered, kept, and acted on. Wouldn’t you want copies of this Research…for your Marketing and Financial executives…?

If you wanted a promotion or instruction piece to be remembered, and/or kept for reference, wouldn’t you prefer Print…?

Why don’t you – get a copy of Eric Kubes’ whole article, read it, and give a copy to every employee in your organization, discuss its content – and send a copy, once a year, to each of your customers – while personally discussing its content – and multiple Research Studies’ applications – with your Target Prospects….?

The odds are heavily in your favor – they’ve also never seen this Research information before, but will be grateful for what you provided.

Finally, everything coming out of California is not to be criticized. The Los Angeles public school system, the largest in the U.S., recently shocked public school systems across the country – limiting the amount of digital learning materials, and emphasizing printed learning materials – for all Elementary and Middle-School Curriculum....!

“Not ignorance, but ignorance of ignorance – is the death of knowledge.” …..….Alfred North Whitehead