No Need To hire...or...Invest In Your Most Talented People...?
- sarahogburncc
- Nov 13
- 2 min read

By: Sid Chadwick
“The purpose of a company is to create a Customer.”……….Peter F. Drucker, Author, Lecturer, Change Agent, Consultant
INTRODUCTION:
Is your organization clear re. your objectives…for next year…?
Are you clear…re. your objectives…for next year…? (Is it in writing…?)
Is that important information - plastered on a central wall…for everyone to read, discuss…ask questions about…and receive updates…?
A treasured client wrote me this week:
“…Sid, Thank you for the heads-up…Like normal, I am expanding during a downturn (referring to Mark Hahn’s most recent Report on the Packaging Segment of our Great Industry)…I have on order a 64” KBA 8-ColorAQ-Press due in April….”
What talent, now available…do you need to hire…?
Better:…What talent… already on your Payroll…do you need to invest in…for “Business Development”….?
How many of your brightest personnel….challenged to “look busy”….know how to access Public Databases….and the steps to take….for renewing Neglected Customers….and…Development of high-potential new Prospects…(Or…should we just take $100 bills to the back lot….and burn them for cooking marshmallows….?)
SUMMARY:
So….does your Plan include….for creating new Revenues & Customers…..
Beginning January 7th…..
Two bright, socially talented employees…attending our “14 Week Inside Sales Rep/CSR Class”….?
90-Minute Class - every Wednesday…
3-5 hr. Class Assignments every Thursday - for the following Wednesday, at 2:30 EST.
Video Recording of every Class – forwarded every Thursday morning….
Expert, experienced Instruction and proven Class Assigned Readings.
Class Limit of….? 9 Students….
Student & Company Owner References.
“The happiness of your life depends on the quality of your thoughts.”………Marcus Aurelius, Roman Emperor, 161 – 180 CE

Sid Chadwick, President
Chadwick Consulting, Inc.
336.558.4939



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