Lack of Written Objectives..... Shocking....!

By: Sid Chadwick

August 14, 2025

“Ah, but a man’s reach should exceed his grasp,  or what’s a heaven for?” ....……………………………………………………………. Robert Browning

INTRODUCTION:

“What are your Supervisor’s performance objectives for you – for the next six months…?”  

“If that information is unknown, what are your objectives – for the next six months…?”  

In our August 13th Sales Rep/CSR Training Class, approximately half the Students – did not know what their Supervisor’s performance expectations are – for them…!

That one omission – may represent why our Great Industry is continuing to consolidate companies.

“Lack of Performance Objectives” – practically screams – “Lack of Accountability” – for the employee – and – for the Supervisor…!

Our objectives for this Class – are to provide Students with multiple Strategies and Resources – for improving their employer’s New Business Development.

Many of the Resources introduced over the 13 Week Curriculum – are unknown – as an opinion – by well over 90% of our Great Industry.

SUMMARY:

We live in an age of Information…..over 92,000 articles are published on the Web – each day, along with 5,500 scientific journals – each day.

AI, as I’ve read, can make us dumber – and in some important interpersonal applications, that appears to be true.

However, I continue to uncover new sources of information – that are waiting to be studied, and applied….to guide us into producing - better results.

That’s why we encourage our Students – to visit a good library – for about two hours, and get to know the best “On-Staff-Researcher” – for learning what’s new, and what Databases are available – to guide their searches - from their office or home pc.

Over Thirty-five years ago I did just that, and my professional life has been dramatically better, as a result.

How many associates are looking to you for guidance, direction and clarity – re. their professional development….?

“He that will not apply new remedies must expect new evils, for time is the greatest innovator.”………………………….Francis Bacon