Research for Business Development

Customer Information Fuels Business Development and Opportunities.

I. Target Customer Reports For Clients

II. Update Target Reports — Every 30-60 Days

  • History of Target Company

  • Published Articles

  • Organizational Structure

  • Key Personnel Professional Bios

  • Products and Services

  • Key “Sources of Pain”

  • Competitors

  • Current Suppliers

  • Business Development Strategy

  • Direct Interviews, When Appropriate


Customer/Prospect Research Education and Training

Where there’s an interest, we can teach research skills that lead to appointments and account development, plus systems for:

  • Managing this information

  • Sharing such information across your business development team

  • Using this information for business development

  • Understanding how information is organized


Mystery Shopper

  • Learn how your company really handles inquiries, and complaints.

  • Receive objective feedback.

  • Learn “The Truth” regarding why opportunities are dropped, or overloaded and forgotten.

  • Learn more about your competitors’ offerings, special deals, and weaknesses.

  • Learn who your suppliers are recommending, and what they really believe and say.