Research for Business Development
Customer Information Fuels Business Development and Opportunities.
I. Target Customer Reports For Clients
II. Update Target Reports — Every 30-60 Days
-
History of Target Company
-
Published Articles
-
Organizational Structure
-
Key Personnel Professional Bios
-
Products and Services
-
Key “Sources of Pain”
-
Competitors
-
Current Suppliers
-
Business Development Strategy
-
Direct Interviews, When Appropriate
Customer/Prospect Research Education and Training
Where there’s an interest, we can teach research skills that lead to appointments and account development, plus systems for:
-
Managing this information
-
Sharing such information across your business development team
-
Using this information for business development
-
Understanding how information is organized
Mystery Shopper
-
Learn how your company really handles inquiries, and complaints.
-
Receive objective feedback.
-
Learn “The Truth” regarding why opportunities are dropped, or overloaded and forgotten.
-
Learn more about your competitors’ offerings, special deals, and weaknesses.
-
Learn who your suppliers are recommending, and what they really believe and say.