"I Didn't Know You Did That...!"
- sarahogburncc
- 1 day ago
- 2 min read
By Sid Chadwick, Chadwick Consulting, Inc. – 11/6/2025
Published in American Printer : If your customers don’t know your full capabilities, they can’t buy more from you. In Sid's article, learn how one simple survey can uncover hidden revenue and deepen relationships. Read how a shift in thinking could unlock new growth >
“The purpose of a company is to create a Customer.”…….Peter F. Drucker, Consultant, Author, Advisor, Lecturer
INTRODUCTION:
Every Customer… of any stripe… who takes your Plant Tour….regardless of your size and complexity…predictably says, at some point on their Plant Tour:
“I didn’t know you did that…!”
Plant Tour Surveys had been used in our Great Industry…for decades. For good reason!
However…times have changed…and our Great Industry continues to – “Dumb-Down to our Customers…!”
Not one company attending our 14-Week Inside Sales Rep/CSR Training Program’s two Classes – was using Plant Tour Surveys……
Not one Student in our two Classes so far…. had ever heard of a Plant Tour Survey…!
Benefits from Plant Tour Customer Feedback can include:
a. Immediate, unexpected additional business…!
b. Introduction to other personnel, departments, and divisions at your Visitor’s company….!
c. What parts of your Tour were a surprise….!
d. What parts of your Tour could be improved….!
To review our Generic Plant Tour Survey, please click this link: https://acrobat.adobe.com/id/urn:aaid:sc:US:5ac2f11a-9aee-4800-bf84-8a187e48f856.
SUMMARY:
Clients use our Plant Tour Surveys:
To place a copy of the Returned Survey in their Lunch Room, reinforcing to all employees that their Customers’ opinions are impacted by what they receive, and… “How our Plant shows…”…!
For meaningful “follow-up” with Tour Visitors – of many designs.
For learning Customers’ opinions of what they experienced on their Plant Tour – previously unknown before the Plant Tour Survey Invitation process….
Results – to improve their Customers’ Plant Tour.
To improve and Customize – their Customers’ Performance….!
“There is only one way to avoid criticism: do nothing, say nothing, be nothing.”…………………………………………..Aristotle
Click this link to access our Generic Customer Survey: https://acrobat.adobe.com/id/urn:aaid:sc:US:5ac2f11a-9aee-4800-bf84-8a187e48f856
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