Research for Business Development

Customer Information Fuels Business Development and Opportunities.

I. Target Customer Reports For Clients

II. Update Target Reports — Every 30-60 Days

• History of Target Company

• Published Articles

• Organizational Structure

• Key Personnel Professional Bios

• Products and Services

• Key “Sources of Pain”

• Competitors

• Current Suppliers

• Business Development Strategy

• Direct Interviews, When Appropriate

Customer/Prospect Research Education and Training

Where there’s an interest, we can teach research skills that lead to appointments and account development, plus systems for:

• Managing this information

• Sharing such information across your business development team

• Using this information for business development

• Understanding how information is organized

Mystery Shopper

• Learn how your company really handles inquiries, and complaints.

• Receive objective feedback.

• Learn “The Truth” regarding why opportunities are dropped, or overloaded and forgotten.

• Learn more about your competitors’ offerings, special deals, and weaknesses.

• Learn who your suppliers are recommending, and what they really believe and say.