Organizations miss many unrecognized opportunities by not inviting their best talented personnel to participate in joint sales calls with important customers. Out of fear of the unknown and to avoid disasters, sales reps too often neglect inviting key, talented production personnel on important sales calls to both customers and prospects. Customers recognize the compliment of being introduced to talented personnel supporting the sales rep. Such introductions elevate the prospect’s and customer’s interest in doing business with your company. Following this outline reduces risk, anxiety, and improved working relationships with all participants.