The all-important Customer Profile tends to separate suppliers. This profile of important information captured and recorded over time, allows multiple customer service personnel to be more personal and proactive in serving customers. Every time there is a communication with each customer's personnel, there's a probability of important information being shared, that can be recorded, allowing future communications to be more meaningful. Do not just "fill-in-the-blanks." Reflect on every communication. Did we learn something new, potentially important? If "yes," then record that information for future reference.

Over time, no competitor can service your customers as well as you and your organization.

Note: Your Customer Profile is for use by anyone with your customer contact, such as Prepress, Accounting, Delivery, as well as Customer Service.