By Sid Chadwick – 10/18/19 Published in American Printer “When you reach for the stars, you may not get them…but you won’t come up with a handful of mud either”…Leo Burnett (…“pioneer American advertising executive …developed what’s been called the “Chicago school of advertising.”) INTRODUCTION: The title of today’s column…. is not recognized or acknowledged… for…
By Sid Chadwick – 10/10/19 Published in American Printer “All that is necessary for the triumph of evil… is for good men to do nothing”…………………………Edmund Burke INTRODUCTION: Throughout history, new ideas whose time had come, were often… “threats to the status quo.” Yet…. there are those in our midst, who repeatedly step-out of the shadows, offering…
By Sid Chadwick – 10/03/19 Published in American Printer “Big Hat….No Cattle”…….Cultural Aphorism From Texas INTRODUCTION: We see this unfolding story…. Repeat itself….over… and over….. — Promises are made to the Seller….from the Buyer….re. how his/her employees will be valuable….and particularly those in leadership positions. — Customer-prized capabilities at the Seller…competencies of unusual, hard-won expertise — treasured…
By Sid Chadwick – 09/27/19 Published in American Printer “Culture eats strategy… for breakfast”…………………………Peter Drucker, Management Consultant, Author INTRODUCTION: Many organizations know …from what their data…from information resources…..what should be done…what cries for attention……even what the boss asked to be done…..and then…. neglect to follow-up…..to follow-through… Leave an issue alone….and its urgency for action can fade…
By Sid Chadwick – 09/19/19 Published in American Printer “Our Mission Is To Grow Your Business”………………….Tim Bryant, V.P. of Sales Development, “The Daniels Group” INTRODUCTION: From well over a decade, here’s my partial understanding re. “The Daniels Group”……. Whispers on the street say… they’ve just had… their best August….ever….! Last year…. they had their best September,…
By Sid Chadwick – 09/13/19 Published in American Printer “Never mistake motion…. for action…..”………Ernest Hemingway INTRODUCTION: “With More Business Trying To Come In…..Waiting For Contact With Your Rep(s)…and Programs………..What’s Holding You Back…..?” My observation was that this group of attending companies to this week’s 3-Day Program…… are spectacular in terms of their potential future — each…
By Sid Chadwick – 09/06/19 Published in American Printer “It is necessary to learn from others’ mistakes…..You will not live long enough to make them all yourself.”……………….……….Hyman George Rickover INTRODUCTION: Over the last decade….I’ve watched at least three terrific organizations… shut down — for lack of a succession plan. If it were easy….. it would already…
By Sid Chadwick – 08/29/19 Published in American Printer “We work to take a long-term view…of prospects we pursue…. as much as 6 to 12 to 18 months…..and we approach these opportunities as a Total Team…..particularly including our Production personnel…which is much why we don’t need an outside Sales Rep…..and gained over 30 new Customers in…
By Sid Chadwick – 08/21/19 American Printer “When we finally recognize we need more business…it’s often…. too late…”…… ……………Anonymous INTRODUCTION: Almost every organization that reads this column… has “Neglected Customers”…. “Neglected customers”…. include customers who: …..have not been contacted…in months…by your organization. …. have not requested a quote…..in months. ….do not know what’s new at…
By Sid Chadwick – 08/16/19 Published in American Printer “I’m in good company…in this paradigm shift….from Outside Sales… to Inside Sales…with a Plan to Move Forward”….Assoc. Sponsored Program Attendee INTRODUCTION: Whenever in doubt re. what to do next, look closely…at the marketplace, and how it is changing. ……and especially re. buyers’ needs…….. Here goes………. Buyers…generally….don’t have…