RESPONSIVE STYLISH BUSINESS THEME

DownloadView Demo
American Printer

A Paradigm Shift…Truly…A Look at the Future…

By Sid Chadwick – 08/16/19 Published in American Printer “I’m in good company…in this paradigm shift….from Outside Sales… to Inside Sales…with a Plan to Move Forward”….Assoc.  Sponsored Program Attendee INTRODUCTION: Whenever in doubt re. what to do next, look closely…at the marketplace, and how it is changing. ……and especially re. buyers’ needs…….. Here goes………. Buyers…generally….don’t have…

Published Articles

“Do We See….Feel….The Honor….of Serving Customers….?”

By Sid Chadwick – 08/09/19 Published in American Printer “Everyone’s in Customer Service….they just don’t know it”….Faith Manesis INTRODUCTION: Is there somewhere…or a special moment…in your organization….that you can use this week’s column…………? “Customer Service”…. is not a position…. It’s an attitude…..It’s a company culture….or….it is not…..! Its actions…and affect…are often learned by example…..by observation……….and experience………

Published Articles

“…Your Customers…Don’t Know Your Capabilities…”

By Sid Chadwick – 08/02/19 Published in American Printer “…We chose to go to the Moon…..not because it is easy….but……because it is hard…”………….John F. Kennedy, U.S. President INTRODUCTION: Important issues before you….are not required…. to be hard……! Good research…. can go a long way toward…. improved revenues….and improved profitability. We just delivered an “out of bounds”…….

Published Articles

Suppliers Ignoring Buyers’ Conditions….Out of Habit….To Their Peril

By Sid Chadwick – 07/26/19 Published in American Printer “I’m startled… worried…but also encouraged… by our Survey’s results …and particularly by how many buyers are new… in their positions — who clearly don’t know much about what we can produce”…….President, Survey Sponsor INTRODUCTION: Recent client “Customer Survey” results were startling….and included: Almost 50% of their Buyers…

Published Articles

2,000%+…ROI…1st Year…Plus 2nd Year…Plus.….“Yes…..Really…!”

By Sid Chadwick – 07/19/19 Published in American Printer “What ROI should I expect on this project investment..?”….President, Client INTRODUCTION: Indications were that her company was ready for the next stage of development. She was moving her company forward with the continued development of her Inside Sales Team, successfully. (Her 1st Inside Sales Rep was already…

Published Articles

What Can A “Great Open-House”- Demonstrate…and…Accomplish?

By Sid Chadwick – 07/12/19 Published in American Printer “I had no idea you could produce… and supply… such images…such products……!”……….Long-Term Customer…During “Open-House Tour” INTRODUCTION: Here are a few options….. for your……Personalized Invitations: “You are cordially invited to attend our Open-House Reception, Friday, February 14, 2020.  All ladies receive a bouquet of elegant, long-stem red roses…on…

Published Articles

Is Your “Plant Management’s Performance Development” An Ongoing Priority….?

By Sid Chadwick – 06/28/19 Published in American Printer “I need for you to help me find a Plant Manager…ours is retiring….in 3 months…. and there are lots of issues needing attention… needing improvement…and neither I nor my brother would do the job that’s needed…..that would be incestuous…..we’re partly blind to what’s needing attention…”…………………..Company Owner INTRODUCTION:…

Published Articles

What Does… “All Packages Get Opened”… Mean……?

By Sid Chadwick – 06/21/19 Published in American Printer “We want to emphasize “Packaging” to our members….but we’re not sure where to start…….especially since we’re pursuing smaller-sized company members…”…………………….Association’s Board Member Comment  INTRODUCTION: This evolving story has more than one chapter — yet to be written. Several long-term industry-wide observations: Many (possibly most…?) commercial printing companies…

Published Articles

The All Powerful “Customer Profile”: “Know My Customer’s Needs….and Wants…That Lead to….Endless Opportunities”

By Sid Chadwick – 06/14/19 Published in American Printer “If we don’t follow-up this investment in SEO, with long-term personal, collaborative customer contact — to learn our customers’ needs, wants, and goals, I’m wasting my time, my money…and my future…”…..Frustrated Client In the Midst of Developing an “Inside Sales Team” INTRODUCTION: Most readers of this column have…

Published Articles

Looks Like Only One Supplier Understands What We Want

By Sid Chadwick – 06/07/19 Published in American Printer “It is not enough to be busy…..The question is: what are we busy about?”…………Henry David Thoreau INTRODUCTION: Recent columns focused on understanding better what individual customers want from their suppliers…and how to escape being a “Commodity Supplier” — winning on Price. Here’s one approach in which I…

Published Articles