By Sid Chadwick – 05/24/19 Published in American Printer “People don’t know what they want… until we show them.”………Steve Jobs INTRODUCTION: We’ve all seen it happen…..we’ve all done it…….(maybe)……….. The Rep hands the Buyer a new, well-designed Self-Promotion piece…about a new, spectacular capability…. our company has just invested in (both self-promotion piece and capability)…. for our…
By Sid Chadwick – 05/17/19 Published in American Printer “A dead thing can go with the stream……but only a living thing can go against it.”………G.K. Chesterton INTRODUCTION: The Accrediting Council for Collegiate Graphic Communications, Inc….. is a.k.a. ACCGC. Since the formation of ACCGC in 1998, seventeen Programs in the U.S….. have been accredited by ACCGC. I…
By Sid Chadwick – 05/09/19 Published in American Printer “Those who bring sunshine to the lives of others…..can not keep it from themselves”………….Sir James Mathew Barrie INTRODUCTION: My experience of the value of an email or hand-written note — of acknowledgement….of appreciation — can be worth a fortune…..from several perspectives….. Examples include….but are not limited to: A…
By Sid Chadwick – 05/03/19 Published in American Printer “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”……..Margaret Mead INTRODUCTION: The Tide…is turning. I hope you and your Business Development Team….are receiving the …“Monthly Research Reports on The Superior Value of Print”……
By Sid Chadwick – 04/25/19 Published in American Printer “It is better to be high-spirited even though one makes more mistakes, than to be narrow-minded…….. and too prudent.”………….Vincent van Gogh INTRODUCTION: “They changed Buyers…..” ….…is possibly the #1 or #2 reason for customers decreased purchases, and moving to another supplier………….if we listen to our Sales Reps…
By Sid Chadwick – 04/18/19 Published in American Printer “Keep away from people who try to belittle your ambitions. Small people always do that….but the really great make you feel that you too, can become great” ……………………………..Mark Twain INTRODUCTION: We see several repeating patterns in our great industry. A few…. forward-thinking owners….are doing all they can to…
By Sid Chadwick – 04/11/19 Published in American Printer “Sid……There’s nothing Biblical about Retirement…”…..Walter Payne, Son of a Baptist Minister, CEO and President, ImageMark, Gastonia, NC INTRODUCTION: We hear, with an uneasy frequency, about the demise of our great industry — the industry that gave birth to the Reformation, and much of Civilization…as we know it….
by Sid Chadwick – 04/05/19 Published in American Printer “I’m sorry. A lack of planning on your part does not constitute an emergency on my part. I have a life. And you are a full grown adult….”…….Anonymous INTRODUCTION: Is anyone….. receiving too many “attaboys”….? How many “thank you notes” …..have you written this week? This month..? …
By Sid Chadwick – 03/29/19 Published in American Printer “If you don’t know where you are going, you might not get there…..”…Yogi Berra INTRODUCTION: The owner’s son asked me what I thought of his Company starting an Internal Newsletter. My response: “Do it…but only if you make content worthwhile to read, and you produce it on…
By Sid Chadwick – 03/22/19 Published in American Printer “We could use another 18 employees… right now….and our HR Department doesn’t know what to do…or where to begin”……………COO, Multi-Plant Operation INTRODUCTION: Our Plant Managers’ Peer Group Meeting involved attendees from a range of organizations — two with well over two hundred employees…..to less than 20. Yet,…