By Sid Chadwick, Chadwick Consulting, Inc. – 01/15/2021Published in American Printer “Digital media is the creative convergence of digital arts, science, technology, and business for human expression, communication, social interaction, and education.”……U. of Houston, College of Technology, Digital Media Program INTRODUCTION: Your company….your Customer Contact Personnel…need to be educating customers… and particularly your most valuable customers…
By Sid Chadwick, Chadwick Consulting, Inc. – 01/08/2021Published in American Printer “…I want to put a ding in the universe….”…………………Steve Jobs INTRODUCTION: Don’t worry about what might happen…… Worry about… what you need to make happen…. for your customers….They are your lifeline…..your future….and….they need you. Stay focused on: What we don’t know…that we should know…. What we…
By Sid Chadwick, Chadwick Consulting, Inc. – 10/16/2020Published in American Printer “Only the paranoid… survive…”……Andrew Grove, CEO of Intel INTRODUCTION: We are now approaching… The Annual “Snooker The Boss” Season…in the middle of Covid-19……it’s budget for next year time…. “What are we going to sell next year…by Quarter….by Customer…..?” But let’s take a moment, and “look beneath the covers”….……something…
By Sid Chadwick, Chadwick Consulting, Inc. – 10/09/2020Published in American Printer “…you introduced these research resources to me about a decade ago…and… they’re even better today…at our company, we use these resources – to uncover target prospects we need to be developing…and…to uncover target prospects for our customers…these resources are invaluable…we use these resources…every day.”…..Rob Narron, The Print Source,…
By Sid Chadwick, Chadwick Consulting, Inc. – 12/18/2020 Published in American Printer “God’s favorite language…is silence…”………..St. John of The Cross INTRODUCTION: I can’t learn much…if I’m talking….’probably can’t observe much that’s important…if I’m talking… Most folks seem to be listening….more….listening is more than a courtesy….listening says…“You’re important….” Everyone probably looks a little different….sounds a little…
By Sid Chadwick, Chadwick Consulting, Inc. – 12/11/2020Published in American Printer “The most important thing in communications… is to hear what isn’t being said…”….Peter Drucker, Writer, Consultant, Educator INTRODUCTION: It’s year end. Let’s conduct a review of important business and Top 20 Customer issues….since our ability to distinguish our organization to our Top 20 Customers….and Top…
By Sid Chadwick, Chadwick Consulting, Inc. – 12/04/2020 Published in American Printer “All great achievements…require time…”…..Maya Angelou INTRODUCTION: Too many organizations have little to no sense of who they should be pursuing, or why some prospects are far more valuable than others. Their Business Development Mission could be summed-up: “Sell More” — which denies the fact…
By Sid Chadwick, Chadwick Consulting, Inc. – 11/20/2020Published in American Printer “The people who are crazy enough to think they can change the world… are the ones who do…”……………..Steve Jobs INTRODUCTION: Last week, this column reported on an organization — whose Sales Leadership had begun preparing the organization, over three previous years (— through elevated performance…
By Sid Chadwick, Chadwick Consulting, Inc. – 11/13/2020Published in American Printer “Management had to be there – on the floor – Sunday – at 7:30 am…all day….partly to encourage and support our front-line Troops….with a clear message…….‘We’re all in this together’…Otherwise, we couldn’t meet the deadlines we were given….nor could we possibly know the size and…
By Sid Chadwick, Chadwick Consulting, Inc. – 11/06/2020Published in American Printer “We too often… can’t seem to see beyond what we’ve always done…”…….Debbie Nicholson, President, Think-to-Ink INTRODUCTION: Some of us are old enough… to recognize how “dumbed-down” our great industry has become. Blame it on software…… Blame it on a younger generation that expects to be “spoon-fed”….or…have…