By Sid Chadwick, Chadwick Consulting, Inc. – 07/31/2020
Published in American Printer
“I not only use all the brains I have……but all that I can borrow.”…….…..President Woodrow Wilson
INTRODUCTION:
If our future is increasingly….. “Virtual eCommerce”….then Print… can improve…. your…and your Customers…ROI….!
Lane Press…in S. Burlington, VT…..just distributed their newest issue of their self-promotion publication — “Pages….The magazine for those who live to publish”…..….titled…..”Why Print…?” (Note: Extra Copies are available …on request….!)
Our industry is starved…. for substantive content — explaining… Why Print — is the better investment….and… Why Print — improves the ROI…of all other forms of Self-Promotions.
Articles in this issue of….Pages — include:
- “Does YourPrint Magazine Earn Its Keep?…5 ways to make your publication work harder ….for you right now.”
“How Print Magazines Are Powering Audiences – First Brand Marketing, In an increasingly digital age, associations and brands are connecting with consumers through an anachronistic technology that is newly relevant:… print words on a page.”- “Print & Probability, Using print strategically to increase the odds of reader engagement.” Sidebar: “Increase Your Survey Responses.”
- “Finding What Works, An anonymous tale of ad sales savvy.”
- “The Role of Print In A Crisis, In challenging times, a print periodical may be out of sync with breaking news — and therein lies the possibility for strengthening and deepening our connection with read.”
There are scores of minor articles — in this issue of Pages — many focused on interviews of successful publishers — with targeted publications, explaining why they believe their targeted publications — are successful.
Note: For a five-page research report on building a case for your print magazine – Email: peterson@pagesthemagazine.com.
Summary:
We should no longer look to our associations — new or previous….for research on…”Why Print…?”
We must get involved….for ourselves…..and use such sources, as Pages…..from Lane Press……to educate ourselves….our personnel….and certainly…..our customers….! (Note: Editor of Pages: Beth Renaud; Lane Press – 877-300-5932)
“For most of history, Anonymous was a woman”….Virginia Wolf