By Sid Chadwick – 09/13/19
Published in American Printer

“Never mistake motion…. for action…..”………Ernest Hemingway

INTRODUCTION:

“With More Business Trying To Come In…..Waiting For Contact With Your  Rep(s)…and Programs………..What’s Holding You Back…..?”

My observation was that this group of attending companies to this week’s 3-Day Program…… are spectacular in terms of their potential future — each of them has independently developed different vertical customer programs – that can be exported — and serviced — to any customer location…. in the U.S.

In other words….they are no longer just a “local commercial printer”.

The 3-Day Program:  “Developing Your Successful Inside Sales Rep.”

help wantedI asked one of the Sales Managers — from the group of different companies attending —- “What’s holding you back, with all the business trying to come into your company?”

His answer rocked me: “I can’t find qualified Sales Reps to hire.”(Note: We are only in our 2nd Day — of the 3-Day Program — and he knew why he was attending.)

Note: You aren’t going to get this Program at Print19 in Chicago— because we’re not selling equipment …..or software…..!

In the Program that day, we then reviewed a comparison…. of skills…. and resources — required to support — A Successful Inside Sales Rep …..vs……A Successful Outside Sales Rep.

The comparison — is dramatic…..!

SUMMARY:

ProfitsAn Inside Sales Rep, with immediate, day-to-day staff support — working  at desk, with a computer — and phone —  just a short distance from her/his Sales Manager — becomes profitable for the employer…….

“ …….in about 1/10th the time…. that’s required for an Outside Rep…..(with a much higher probability…of success)……!”

A true paradigm shift….. in our great industry…..is rolling out……!

You can observe a lot…..just by watching…”………..Yogi Berr

 

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