Published Articles

Who Really Knows……Your CEO’s Priorities………?

Published Articles
Published in

American Printer

on Wednesday, August 8, 2018

By Sid Chadwick

“It is necessary for us to learn from others’ mistakes. You will not live long enough to make them all yourself.”…….Hyman George Rickover

INTRODUCTION:

We listened to the CEO’s frustrations…for about two hours. People were not making good decisions, especially with how they used their time, and how their production schedule was being managed.

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New Customer Relationships…..Are Waiting….To Be Earned…..

Published Articles
Published in

American Printer

on Wednesday, August 1, 2018

By Sid Chadwick

“It is better to be high-spirited even though one makes more mistakes, than to be narrow-minded and too prudent.”……….Vincent van Gogh

INTRODUCTION:

My client was struggling to make appointments with targeted prospects. His company’s future depended on his developing that skill.

Three weeks….and just under twenty hours of calling identified prospects, and a “net” --- three appointments…he was worn thin…..and discouraged.

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What’s The Cost…To Not Attend…To Immediate Opportunities...?

Published Articles
Published in

American Printer

on Wednesday, July 25, 2018

By Sid Chadwick

“Southern California home sales crash, a warning sign to the nation….In the past, California, one of the largest housing markets in the nation, has been a predictor for the rest of the country.”…….Diana Olick, CNBC

INTRODUCTION:

I left the Peer Group Meetings, asking, “What’s really happening in these organizations….isn’t the memory of 2008-2009-2010…. still fresh…..?”

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“Major Account Reviews”…Driving…. Who Keeps….& Grows…….. Business

Published Articles
Published in

American Printer

on Wednesday, July 18, 2018

By Sid Chadwick

“When I started requiring major suppliers to prepare a Major Account Review with us, every year, one or two were insulted….and said so……..the next year, with what they learned… they offered a sincere…public…apology”……Direct Mail V.P. --- of a Significant, Growing U.S. Bank

INTRODUCTION:

This powerful process seems to have been practiced…..by only a few organizations ..…for well over 30 years.

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Personal Customer Contact…..Basic Blocking & Tackling…..Where Your Company’s Future….is Ultimately…. Decided….!

Published Articles
Published in

American Printer

on Thursday, July 12, 2018

By Sid Chadwick

“I try to do the right things at the right time. They may just be little things, but usually they make the difference… between winning… and losing”…….Kareem Abdul-Jabar

INTRODUCTION:

Their CSR’s were writing “Thank You Notes”…for the first time….ever….. to neglected customers…and ….customers who had not bought --- in over six months.

There were over 150 of them….

I had asked that they each write one “Thank You Note” --- each day….to a neglected customer they’d called, or to a supplier, or to a fellow employee --- who had helped them in some way.

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Secrets… for Hiring Talented….Invaluable New Employees…..

Published Articles
Published in

American Printer

on Thursday, July 5, 2018

By Sid Chadwick

 “Genius may have its limitations…..but stupidity is not thus handicapped.”….……….L. Ron Hubbard

INTRODUCTION:

A couple of decades back, a small but unusually talented group of academics --- serving our great industry ---- got together --- and --- over the next decade…. hammered-out --- a highly regarded “accreditation process”… for Graphic Communications Programs --- at institutions of higher learning.

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“Quote Log Spreadsheet Management”….Is One More Tool… Most Organizations…Overlook…..!

Published Articles
Published in

American Printer

on Friday, June 29, 2018

By Sid Chadwick

“When the great scorer comes to write against your name, he marks not that you won or lost, but how you played the game.”………………..Grandland Rice

INTRODUCTION:

We’re only talking about --- improving your “Quote-Hit Ratio” --- over…. 50%..........

As I was reviewing my client’s Quote Log Spreadsheet, a request from a different West Coast client --- popped-up in my email:

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Is This Business…. Really ….This Easy……….???

Published Articles
Published in

American Printer

on Thursday, June 21, 2018

By Sid Chadwick

“You can observe a lot…by just watching”……..Yogi Berra

INTRODUCTION:

My interviews were going well……It was a new project for a long-term client, who recently expanded…. their Wide-Format capabilities

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https://americanprinter.com/columnists/sid-chadwick/060818-healthcare-sid-chadwick-ampr

Published Articles
Published in

American Printer

on Thursday, June 14, 2018

By Sid Chadwick

“Care, and not fine stables….make a good horse…”……Danish Proverb

INTRODUCTION:

I’ll be going to a client next week, that’s slowly gotten themselves into what I’ll call “a tight corner”.

Customers are not being taken care of, as they once were.

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Leadership Should Be Asking: “How Do I Improve Results…If I’m Not Willing To Change What I Do?”

Published Articles
Published in

American Printer

on Wednesday, June 6, 2018

By Sid Chadwick

“We’re kicking ass…. in May and June…..now I’ve got to convince a few that we’re not overworked….and we’re fortunate to have this new-found business…...”…..Sr. V.P., Sales & Marketing

INTRODUCTION:

He was relatively new to his organization…….he was still in that “getting to know each other --- honeymoon period.”

His new employer had contracted for “digital surveys”…. for years, with less than spectacular results……low response rates…….few volunteered comments…..and few immediate follow-up opportunities…. for additional business.

That newly hired Sr. V.P., Sales & Marketing --- was pushing for our customized, written Customer Survey Model….he and I went back two decades….and in effect, he’d stuck his neck out to get the approval.

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