RESPONSIVE STYLISH BUSINESS THEME

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American Printer

Business Is Good……Don’t Worry About Neglected Customer Communications

By Sid Chadwick – 12/06/18 Published in American Printer “If I have seen further than others, it is by standing on the shoulders of giants….” ……….…Sir Isaac Newton INTRODUCTION: As an anecdotal observation, not one company in 100 issues a letter of appreciation…. at the end of the year — to all customers who paid their…

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…………………Is Anyone……LISTENING…….?

By Sid Chadwick – 11/26/18 Published in American Printer “The most important thing in communications is…. hearing what isn’t said…“ …………..…Peter Drucker INTRODUCTION: Inside Sales Teams….are designed to be pro-active with developing business….. especially from current and prospective target customers…..and neglected customers. Additionally, Buyers want to be important….. to their suppliers….! Every quoting opportunity does not lead…

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What….. Is Not Yet As Good… As It Could Be?……Do You Care……?

By Sid Chadwick – 11/16/18 Published in American Printer “Yes….we’ve started conducting Major Account Reviews….what you call ‘Periodic Business Reviews’…for our Top Ten Accounts……No….we don’t write our Top Ten Buyer — a Summary…. of what we learned…..and what we offered or promised to do for follow-up…..that takes a lot of time…….”……Anonymous INTRODUCTION: What we don’t…

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I Didn’t Know You Did That……Here……!

By Sid Chadwick – 11/08/18 Published in American Printer “Carpenter’s home is falling down…. Cobbler’s children need shoes…..and Printers lack printed materials….to leave customers and prospects….explaining…… “What we do…and…..Why Print is Important……!”……………………Anonymous INTRODUCTION: I’ve just left a Three-Day Annual Conference …..for a specialty niche supplier group in our industry…….sections of which are growing between 2.5% and…

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What Are Your Ambitions…….For Your Company?………….What Are Your Organization’s Ambitions?

By Sid Chadwick – 11/02/18 Published in American Printer “We’re not sure what questions to ask — for opening-up a discussion…. that are helpful to us, and our customer.”………Customer Service Director INTRODUCTION: When an Inside Sales Rep asked, “May I have a copy of your company brochure your people leave with prospects and customers? —…

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We Ignore Our “Institutions”…..Until They Fail Us…..

By Sid Chadwick – 10/26/18 Published in American Printer “The world is full of willing people….some willing to work….the rest willing to let them.”………………..…..Robert Frost INTRODUCTION: We see this pattern….. in every direction. In our industry, we see this pattern in top performing individuals…..Top performers allow owners to accept mediocrity — from others. (Hang with me…

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Waiting For Your Phones To Ring? BIG Mistake!

By Sid Chadwick – 10/24/18 Published in American Printer “’Phones aren’t ringing…I don’t know how to change that…!”…..Frustrated CEO INTRODUCTION: Are you clear what you want your organization to accomplish….or is that subject…”Confidential”…..and…..on your… “Wish List”…? If you….or your Business Development personnel….are waiting for your phones to ring… you’re making….a BIG mistake. Peter Drucker said…

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If Our Eyes Are Closed…..No One Can See Us…..!

By Sid Chadwick – 10/17/18 Published in American Printer “Participants in this bizarre story….that won’t die….won’t go away…….are acting like……‘If our eyes are closed…..no one can see us’…”…….MSNBC Commentator INTRODUCTION: This is about changes in our society….in our culture….that generate ….penalties…..much because of a lack of prompt feedback….to key participants. Case No. 1. We’ve just finished a…

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Where Is There Better Business………….. In An Economic Downturn…?

By Sid Chadwick – 10/12/18 Published in American Printer “For reasons I can’t explain…. this group of non-profit executives…seem so much smarter than I remember them…..just a few years back…and….they’re clearly more aggressive……”….Digital & Advertising Specialty Supplier CEO INTRODUCTION: The address is: “afpnet.org” There are well over 250 Chapters…just in the U.S. ….’possibly two Chapters….within 30-50 miles of…

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AT CHICAGO’S PRINT 18 SHOW, “Who’s the Customer…?”

By Sid Chadwick – 10/05/18 Published in American Printer “If this Show’s management doesn’t make changes….quickly….there won’t be a Show to come to next year….”……Publication Senior Executive INTRODUCTION: Does anyone understand, saying…. “Next year…. will be different”….no longer has credibility…..in fact, whoever says that…just lost credibility…… Effective leadership…….doesn’t sit on its hands…….doesn’t wait…….doesn’t wait for all lights…

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