RESPONSIVE STYLISH BUSINESS THEME

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American Printer

New, Useful Perspectives…..If We’re Paying Attention

By Sid Chadwick – 02/15/19 Published in American Printer “A ship in harbor is safe…but that is not what ships are built for…”…..John A Shedd INTRODUCTION: Success in our great industry….has many designs and looks…if…we’re paying attention. Recently, in our Wide-Format Peer Group, we were fortunate to be introduced to a company, an owner, and a…

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A Classic Sales Call

By Sid Chadwick – 02/01/19 Published in American Printer “What do I need to do…. to keep you coming in here…?”…………………………… ……………………………………….Cleo Denny, Dir. of Purchasing, Volvo/GMC INTRODUCTION: I’d just delivered my third quotation in person, and we were high….. by at least 15%…. for the third time….. Discussion rolled….. to two educational items I’d brought…

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What Do Great Companies Know….That Our Industry Fails to Promote…?

By Sid Chadwick – 01/24/19 Published in American Printer “…They told us they wanted these 40,000 4-C high-end Invitations, shrink-wrapped in 50’s, and then specifically shipped FedEx, for Next Day am delivery…..their 200+ dealers would then have their allotment of Invitations personally addressed, and placed in a ‘Package’- to recipients — not just First Class….”…….Client’s Project…

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“Why Am I Hesitating…….I Don’t Understand……..!”

By Sid Chadwick – 01/18/19 Published in American Printer “You just don’t luck into things as much as you’d like to think you do. You build step by step, whether it’s friendships or opportunities”…….…………………………………………Barbara Bush INTRODUCTION: Tuesday this week, I was in the middle of a mid-morning breakfast at a local restaurant, slowly recovering from a…

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What Does Your Priority List Look Like…? You Do Have A Daily Priority List…Yes….?

By Sid Chadwick – 01/11/19 Published in American Printer “I’m sorry. A lack of planning on your part does not constitute an emergency on my part. I have a life. And you are a full grown adult….”…….Anonymous INTRODUCTION: Is anyone….. receiving too many “attaboys”….? How many “thank you notes” …..have you written this week? This month..? …

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When You Need The Business….It’s Too Late

By Sid Chadwick – 01/4/19 Published in American Printer “Optimists face the future….and know….. they can make a difference…”…Harry Smith, Journalist INTRODUCTION: “Organizational Design”…..should be thoughtful….should be purposeful……… We’ve all heard or voiced……versions of………… “Can we skip this week’s session….we’re all so busy……..?” “I’ve got an important appointment…..do I have to be there…..?” “I’m doing OK…….we’re…

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You Want To Buy Your Company…?

By Sid Chadwick – 12/21/18 Published in American Printer “The aim of marketing is to know and understand the customer so well… the product or service fits him — and sells itself…”………..Peter Drucker: INTRODUCTION: In the last three months, two key personnel at two clients — have initiated discussions — to buy their employer’s business….! One…

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Prices in Our RFP….Weren’t…The Key To Winning……?

By Sid Chadwick – 12/14/18 Published in American Printer “We are here to improve the economic performance of our customers ………we have no other reason to exist….”………..Sid Chadwick INTRODUCTION: Our client was NOT….happy. We’d advised them that the key to retaining that customer….. to winning that important annual RFP piece of business…. was focusing on…….on demonstrating……..that…

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Business Is Good……Don’t Worry About Neglected Customer Communications

By Sid Chadwick – 12/06/18 Published in American Printer “If I have seen further than others, it is by standing on the shoulders of giants….” ……….…Sir Isaac Newton INTRODUCTION: As an anecdotal observation, not one company in 100 issues a letter of appreciation…. at the end of the year — to all customers who paid their…

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…………………Is Anyone……LISTENING…….?

By Sid Chadwick – 11/26/18 Published in American Printer “The most important thing in communications is…. hearing what isn’t said…“ …………..…Peter Drucker INTRODUCTION: Inside Sales Teams….are designed to be pro-active with developing business….. especially from current and prospective target customers…..and neglected customers. Additionally, Buyers want to be important….. to their suppliers….! Every quoting opportunity does not lead…

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